Watch Notch™ · Patent pending
Finally, a shirt built for a watch.
A cuff engineered to frame your timepiece — not hide it.
Shop the CollectionThe problem
A dress cuff was never made for a watch.
A traditional shirt cuff bunches over your watch, hides the dial, and forces you to choose between a clean sleeve and wearing the piece you love. The result is a compromise every time you dress up.
How it works
A pointed V, engineered into the cuff.
A wide, sharply pointed triangular opening is tailored into the edge of each cuff. It frames the watch face and case while the apex sits neatly over the rear of the case, keeping the band completely concealed beneath both sides of the cuff.
Two cuff-button settings let the same shirt sit cleanly around a slim dress watch or a larger sport piece — on both wrists, on both cuffs.
The benefits
Considered down to the millimeter.
- Your watch stays in full view — no bunching, no hiding it under fabric.
- The band is concealed for a clean, deliberate line.
- Two button settings fit slim and larger watches.
- Present on both cuffs, tailored and structured.
- Professional enough for the office, refined enough for the evening.
Wear it
Shirts built around the Watch Notch™.
Explore the SINAI Collection — coordinated shirt-and-jacket sets featuring the Watch Notch™ cuff.
Shop the Collection