Full view of the dial
No bunching and no pushing the sleeve back to check the time. The watch is presented, not retrieved.
Watch Notch™ · Patent pending
A pointed opening tailored into the edge of each cuff frames your timepiece instead of hiding it. The dial stays in view. The band stays covered. The sleeve stays sharp.
Multicolored Royal Blue · Sinai Collection
The problem
A traditional cuff bunches over the case, hides the dial and forces a choice: a clean sleeve, or the piece you love. Every time you dress up, you compromise one of them.
The Watch Notch™ removes the choice. The seam sweeps across the sleeve: on the right is the same sleeve with a plain closed hem, the watch hidden with only the crown showing. On the left the hem is cut as one chevron and the watch is simply there.
How it works
Hover a point on the photograph, or a line in the key, to read the construction. Photographed on the Multicolored Royal Blue.
Considered down to the millimetre
Wide enough to clear a 40 mm case, sharp enough to read as a point from across the room.
The point sits seven hundredths of the case diameter under the bezel. An overlap, never a gap.
The case fills roughly seven tenths of the opening's width, leaving a narrow margin of wrist on either side.
Read off the Micro-Textured White, photographed on the wrist. Present on both cuffs; the watch is worn on one.
The benefits
No bunching and no pushing the sleeve back to check the time. The watch is presented, not retrieved.
Bracelet or strap, the cuff closes over it on both sides for one clean, deliberate line.
Mitered, adjustable cuffs sit cleanly around a slim dress watch or a larger sport piece.
Tailored into the left and the right, so the shirt is symmetrical whichever wrist carries the watch.
The opening is cut into the cuff's own folded edge. It does not stretch, curl or soften with wear.
Professional under a jacket, refined with the sleeves alone. The detail reads at a handshake and at a bar.
The same satin, inside and out
The satin that lines the inner collar and fills the turned-back cuff is the same cloth that faces the lower edge of the notch. Turn the cuff back and the whole print shows. Wear it down and a single line of it remains, right where the watch sits.


Every shirt in the collection
Every Sinai Collection shirt carries the Watch Notch™, the same cut on every cuff, each with the satin underlay of its own capsule.





Wear it
Four shirts from the Sinai Collection, each with its own cuff in the window. The notch is the same cut on every one; only the cloth and the underlay change.




More signature features